We can see why the organic health food industry is growing. Health-conscious individuals want a better diet, families want the best nutrition for their kids, restaurants are seeking the tastiest produce, and everyone wants to support sustainable food production to protect the environment. It’s only natural that the demand for organic health food is growing.
As the Victorian State Government reported:
- Organic farming is better for the environment and more sustainable.
- Organic farming treats animals more humanely. It provides meat that is free from hormones and antibiotics.
- Organic produce has lower nitrate levels, higher levels of selenium, and higher vitamin C levels.
But how is the industry changing? At Terra Madre, we’ve been anticipating and cultivating changes in organic health food for over two decades. This year, we want to share our expectations. What new organic foods can consumers expect? Is organic health food becoming more affordable? Keep reading for our top 10 predictions for organic health food in 2020.
Our predictions for organic health food in 2020
1. New organic plant-based proteins
Moving beyond soy, companies are creating new plant-based protein from other ingredients.
These new plant-based staples avoid allergens yet provide a broad spectrum of amino acids. Keep an eye on supermarket shelves in 2020 for:
- Creamy textures which mimic yoghurt, and dairy products created with different types of grains and mung beans.
- A range of supplements, including protein powders, made from pumpkin, watermelon seeds, golden chlorella, hempseed, and avocado.
2. Organic restaurants on the rise
Currently, restaurants that use organic produce highlight those ingredients on their menu. In 2020, many restaurants will cook solely with organic ingredients. By promoting this point of difference, they will become known as an organic restaurant and build a loyal customer base.
3. Experiments with new types of organic flour
Motivated by a desire to cook with gluten-free ingredients, and create delicious new treats, bakers will experiment with new types of organic flour. These flours include:
- Organic flours suitable for gluten-free recipes: Nut Flours, Amaranth, Buckwheat Flour, Barley Flour, Rice Flour, and Oat Flour.
- Organic flours suitable for low gluten recipes: Spelt.
4. Budget-friendly organic health food
As organic food becomes more popular through 2020, the increased scale of production and distribution will make prices more affordable. For example, at Terra Madre, we buy direct and in volume so we can keep our prices low.
5. Consumers only selecting Certified Organic food
As Australian Organic reported, two-thirds of shoppers seeking organic products rely on products being labelled ‘organic’. However, certification is voluntary in Australia. So Aussie shoppers can’t rely on a product label that claims to be organic.
As this issue becomes well known in 2020, shoppers will seek out certified organic products. Why is it so important? Certification guarantees the integrity and purity of organic foods.
Certified organic products are grown, harvested, stored, and transported without the use of:
- Synthetic chemicals
At Terra Madre, we only sell Australian Certified Organic food that has been tested and approved by the ACO certification body — guaranteeing our food products are organic.
6. Beyond nut butter
From peanut butter to macadamia butter, nut butter has become a pantry staple. Now, companies are testing new types of organic butter. Keto-friendly and paleo-friendly butter you can expect in 2020 include:
- Chickpea butter
- Watermelon and pumpkin seed butter
7. A wider variety of organic health food
The organic health food industry is investing in research and development to produce new and varied organic food products. Expect new organic items on the supermarket shelves. At Terra Madre, our selection of organic food for 2020 includes:
- Packaged organic snacks, such as muesli bars, cereals, spreads, and confectionery.
- Coffee and tea.
- Herbs and spices.
- Superfoods, supplements, and protein powders.
- Sugar, syrups, and sweeteners.
8. Increased transparency
Consumers want to trace their food from paddock to plate. And they’re selecting locally sourced products when possible. Responding in 2020, organic health food stores will make sure product labels identify the region the produce comes from and who made it (along with their organic certification).
9. Regenerative agriculture
Traditional farming methods have led to a decline in soil fertility and an increase in blue-green algae in our waterways — due, in part, to excessive use of chemicals.
In contrast, organic farmers work to protect the entire ecosystem. Organic farmers help take care of the soil, the animals, and the environment, by:
- Rotating crops to feed the soil different nutrients and increase biodiversity.
- Increasing carbon capture to fight climate change.
- Conserving water and energy.
Beyond the environment, animals are also better cared for:
- Animals are not given hormones, steroids, or antibiotics.
- Chickens are free range — not kept in cages.
- Cows aren’t kept in feedlots.
At Terra Madre, we work to make the entire distribution process as environmentally friendly as possible. That’s why we:
- Use reusable foldable crates.
- Recycle materials.
- Sell our private label goods in biodegradable 100 per cent compostable packaging.
- Let customers bring in containers so zero packaging is used.
- Source locally where possible.
10. Catering organic food to kids taste
Organic foods are finally moving beyond organic chicken nuggets. As parents are increasingly buying organic for their children, companies are starting to create organic food products for kids. In 2020, organic food products for kids will include:
- Colourful gluten-free organic pasta.
- Fermented and spiced foods made for children’s taste buds.
- Organic fish fingers.
Why shop at our health food store in 2020?
At Terra Madre, we’re a local organic supermarket and organic wholesaler. Our customers keep coming back for our:
- Affordability: We buy direct and in volume, so our prices stay low.
- Quality: We source the best certified organic products.
- Choice: We have Australia’s widest variety of certified organic produce to choose from.